2023 · Live
Lara Gabrielle
A makeup portfolio she owns
- Role
- Design, Engineering
- Built with
- Web
- Live at
- larawebsite.web.app
All of Lara’s work was on Instagram. That’s a good place to show makeup and a bad place to get hired from. The feed puts the newest post first, so the Vogue shoot sinks under whatever came after it, and there’s no way to say this is bridal, this is editorial, this is my class.
What the page does
It puts her credits up front: Vogue Philippines, the Michael Leyva show, Unang Hirit on GMA, Lazada and the Adidas NMD V3. Then it sorts the work the way she sells it, into beauty, brands, fashion, bridal, semi-permanent and classes. Somebody looking for a wedding makeup artist goes straight to bridal without scrolling past a campaign shoot.
Her 2018 certification from Makeup Designory Manila is on there too. A client who’s never met her needs something to go on.
Where it stops
The page doesn’t quote and doesn’t take bookings. Her rates depend on the job, so it covers everything up to the price and then sends people to a direct message. By the time they write, they already know what she’s done and who she’s done it for.
The real thing
Impact
Vogue Philippines, Adidas and Lazada, all on one page she controls.
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