TAIO Labs
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2024 · Live

Blissful Bites

Bespoke baking, on a storefront she owns

Role
Design, Engineering
Built with
Web

Before the site, Blissful Bites lived on Facebook and Instagram. That’s fine for showing off the latest cake and bad for showing the range. A customer who wanted to know what a three-tier involved had to ask in the comments under a photo of something else.

The site

It lays out the seven kinds of order she takes: single tier, tiered, small cakes with cupcakes, twin cakes, wedding cakes, custom cupcakes and giveaways. There’s her story, recent work, a menu, and answers to the questions she used to answer one message at a time. It all sits on blissfulbites.ph, a domain she owns, so a change to somebody else’s feed can’t bury her shop.

Ordering

A custom cake starts with a conversation about tiers, flavours, a date, and usually a photo of a cake somebody wants matched. The site doesn’t try to replace that. Each order button opens Messenger, Instagram or a form, and the customer arrives already knowing what she makes.

No cart, no prices

We left out a cart and a price list on purpose. A three-tier wedding cake and a box of giveaway cupcakes are priced on completely different terms, and any number we put up before the customer has described what they want would be a guess. She quotes once she knows what she’s being asked to bake.

The real thing

Straight off the live site

Blissful Bites on a desktop
Blissful Bites on a phone

Impact

Her whole range on a site at her own address, so customers can see what she makes before they ask.

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